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About The Y Code

The YCODE is a skincare brand built for men from the ground up. Most skincare products sold to men are adapted from women’s formulas, ignoring clear biological differences. They design every formula around the unique characteristics of male skin: thicker, oilier, lower pH, and earlier collagen loss.

After five years of research and development, YCODE launched in 2025 with its first men’s skincare product, the Well Kept Advanced Eye Serum. An eye cream created to solve the top concern among men, dark circles and puffiness, it has already been recognised by Esquire and Tatler as one of the best men’s eye treatments in the world.

They are building a complete system of simple, effective steps that men can adopt easily and trust long term. Every product is biology-led, science-backed, and responsibly designed. Skincare that works the way men live.