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2 stores Multi-variant User Interfaces in E-commerce: A Practical Approach to UI Personalization
Springer

Multi-variant User Interfaces in E-commerce: A Practical Approach to UI Personalization

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Product Description

This book focuses on the personalisation of the user interface in e-commerce based on collected data on customer behaviour. While product recommendation systems are widely used for this purpose today, they do not allow for a comprehensive adaptati

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